Your Stock Does Not Stop Being At Risk When You Lock Up And Leave For The Night.
India's retail leakage problem is accelerating. Trent Limited — one of India's largest listed retailers reported that leakage as a percentage of sales nearly doubled in a single year. Mobile and electronics retailers report monthly losses that have grown tenfold over five years. The stores absorbing the biggest losses share one thing in common: hardware that records what happened but nobody watching when it happens. Pehraa monitors your store after hours with trained operators who respond to every alarm within 60 seconds, before the loss is already done.
After-Hours Store Monitoring
Installation Fee Waived On Annual Plan
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// Why Retail Shrinkage in India Is No Longer a Minor Line Item
Shrinkage Is Doubling. The Stores Hit Hardest Are The Ones With No One Watching After Hours.
Trent Limited’s FY2024 annual report showed shrinkage rising from 0.22% to 0.41% of sales in a single year — nearly double. The chairman of AIMRA reported that mobile and electronics retailers who were losing ₹50,000 to ₹1 lakh a month five years ago are now losing ₹5 to 10 lakh a month. These are not rounding errors. They are losses that accumulate night after night in stores where an alarm goes off and nobody with authority to act is watching.
Pehraa monitors your store through the hours your staff are not there. Every sensor alert is reviewed by a trained operator within 60 seconds. They verify the situation, contact your designated person, and coordinate with local authorities if the situation requires it. Every incident is logged with a full timestamp, admissible for insurance claims. One monthly subscription. No upfront hardware cost. No gap between closing time and morning.
2x
How much shrinkage grew at India’s largest listed retailer in a single year (Trent Annual Report FY24, Business Standard, June 2024)
10x
Rise in monthly shrinkage losses at Indian mobile and electronics retailers over 5 years (AIMRA chairman, Business Standard, 2024)
1
One-time installation fee to get started. Installation fee waived on annual subscription. No maintenance costs after that.
60 sec
Time from sensor trigger to Pehraa operator response
// Protecting Shops, Stores and Retail Chains
Alarm Monitoring Built For The Hours Your Store Is Most Exposed.
The risk to a retail premises does not end when you lock up and leave. It starts. A standalone alarm siren after closing time alerts no one with authority to act. By the time you find out what happened, the next morning, when you open, the stock is gone, the entry point is damaged, and the window for any meaningful response has long closed.
Pehraa monitors your store through every hour your staff are not there. Every sensor alert is reviewed by a trained operator within 60 seconds of triggering. They verify the situation, contact your designated person, and coordinate with local authorities if needed. You are informed immediately. Nothing is left until morning.
// Who We Protect
Every Type Of Retail Premises. Covered From The Moment You Close.
From a single shop to a chain of stores across multiple cities, Pehraa monitors every retail premises through every hour your staff are not there.
Apparel And Fashion Stores
After-hours monitoring for high-footfall stores with significant overnight stock exposure.
Electronics And Mobile Retail
Monitoring for high-value stock premises most targeted for after-hours break-ins.
Supermarkets And Grocery Stores
Full-premises monitoring covering entry points, storage, and cold storage zones.
Jewellery Showrooms
High-value premises monitoring with insurance-ready documentation for every incident.
Pharmaceutical Retail Stores
After-hours monitoring for pharmaceutical retail and controlled medication storage.
Furniture And Home Décor Stores
Large-format retail monitoring across extended floor areas and multiple access points.
Warehouses And Distribution Centres
Monitoring for high-value stock across large, multi-entry storage premises.
Optical And Eyewear Stores
After-hours monitoring for specialty retail with high-value frames and diagnostic equipment.
What Happens When A Store Goes Unmonitored After Closing?
01 – Morning Discovery
Without a trained operator watching in real time, every after-hours incident is discovered the next morning. The stock is gone. The entry point is damaged. The window for any meaningful response closed hours ago. Detection without response is not protection.
02 – No Insurance-Ready Record
A break-in with no verified response log, no timestamped incident record, and no documented operator actions is significantly harder to claim against. Pehraa produces a structured incident report for every event, ready for insurance submission.
02 – Accumulating Loss
A store that is targeted once and recovers without consequence is a store that is likely to be targeted again. Without a monitored response that results in authority coordination and documentation, there is nothing to break the pattern.
//Common Gaps In Retail Security
Solving The Gaps That Leave Shops And Stores Exposed After Hours.
Most retail premises have shutters, locks, and an alarm system. The gap is not the hardware. It is that when the alarm triggers at 1am, nobody with authority to act is watching. We assessed the most common failure points in after-hours retail security and built our service to close each one.
Alarms With No One Watching
A siren that rings in an empty street alerts no one who can respond. Pehraa puts a trained operator on every after-hours alert within 60 seconds of it triggering.
No Verified Response Record
Most standalone alarm systems produce no documented trail of what happened, when, and what was done about it. Pehraa logs every alert and every response step with a full timestamp.
False Alert Overload
When every alert demands the owner's attention at any hour, genuine incidents start being dismissed along with the false ones. Every Pehraa alert is operator-verified before you are contacted.
Single Point Of Failure At Closing
A guard who leaves at midnight or a system that relies on a single sensor at the front door leaves significant gaps. Pehraa covers every access point and operates from a centralised monitoring centre.
No Authority Coordination
Calling the police yourself at 2am while trying to assess a situation remotely is not a process. Pehraa operators coordinate with local authorities directly once an alert is verified. You are informed, not burdened.
One Installation Fee To Get Started
Professional monitoring has traditionally required hardware investment before a single store is covered. One installation fee to get started. Monthly and annual subscription plans available. Installation fee waived on annual subscription.
Unlike alarm system vendors who hand over the hardware and leave the response to you, Pehraa keeps a trained operator watching your store every second.
Your stock deserves more than a siren.
//What Pehraa Offers
Alarm Monitoring Built For Every Store And Retail Premises You Operate.
After-Hours Entry & Perimeter Monitoring
Every shutter, door, and access point is covered from the moment you close to the moment you return. Every alert is reviewed by a trained operator within 60 seconds. Nothing waits until morning.
Internal Zone Monitoring
High-value stock areas, storage rooms, and internal zones that carry after-hours risk are covered alongside perimeter entry points. Coverage is built around where your actual exposure sits.
Verified Alert Response
Every sensor trigger is reviewed by a trained operator before you are contacted. Genuine alerts are escalated immediately with your designated contact called within 60 seconds. False triggers are filtered before they reach you at midnight.
Multi-Store Centralised Monitoring
Every store in your network is monitored under one account. One contact. One monthly subscription. Consistent after-hours coverage and incident documentation across every premises you operate.
Our monitoring runs through every hour your stores are closed without requiring anything from your team. Every alert, every response, and every incident record is handled by our operators so you can open the next morning knowing the night was covered.
//How Pehraa Helps With Insurance
A Break-In Discovered At 9am Has No Witness. One Monitored At 1am Does.
The difference between a retail insurance claim that is processed smoothly and one that is disputed often comes down to a single question: what evidence exists of what happened and when. A store where an alarm triggered, nobody responded, and the loss was discovered the next morning produces a claim with almost no verified evidence.
A Pehraa-monitored store produces a timestamped incident log covering the exact moment of the alert, the operator verification, the calls made, and the steps taken through to resolution. That record is built in real time. It is ready the moment you need it and structured for direct submission to your insurer.
//What Our Customers Say
Real Experiences. Real Peace Of Mind.
From quick responses to dependable monitoring, our clients trust us to protect what matters most. Their experiences reflect what proactive alarm monitoring looks like in practice.
//How We Protect Your Premises
How Pehraa Keeps Your Store Protected After Every Closing Time.
Most retail theft that happens after hours succeeds for one reason: there is no one watching who can act. A siren is not a response. A recording is not protection. Pehraa puts a trained operator on every alert the moment it triggers, before the situation has time to develop.
Every store is assessed before monitoring goes live. Entry points, shutter access, internal zones, and fire risk areas are all mapped. Sensor placement is built around where your actual exposure sits, not a standard template.
Monitors Every Entry And Access Point Through The Night
Every door, shutter, window, and internal zone that carries after-hours risk has a sensor on it. Coverage begins the moment you close and runs until you return.
Reviews Every Alert Before Contacting You
Every sensor trigger is reviewed by a trained operator before any call is made. Genuine alerts are escalated immediately. False triggers are filtered before they reach you at midnight.
Contacts You And Coordinates Authorities Within 60 Seconds
Once an alert is verified, you are called within 60 seconds. If a response beyond notification is needed, our operator coordinates with local authorities directly. You do not have to manage it alone.
Produces Insurance-Ready Incident Documentation
Every incident is logged with a full timestamp covering the alert, the verification, and every response step taken. Records are structured for insurance claims and are available on request.
Monitoring That Starts The Moment You Close
Every shutter, door, and internal zone active from the moment your last staff member leaves. No gap between closing time and morning.
Operator-Verified Alerts Before You Are Contacted
Every trigger reviewed by a trained operator before your phone rings. Genuine alerts reach you within 60 seconds. False triggers never do.
Insurance-Ready Incident Documentation
Every after-hours incident logged with a complete timestamped record, structured for direct submission to your insurer.
Multi-Store Coverage Under One Account
Every location monitored under one account and one monthly invoice. The same standard of coverage at every store, no separate contracts.
One Installation Fee To Get Started
One-time installation fee to get started. Monthly and annual subscription plans available. Installation fee waived on annual subscription. No maintenance costs, no surprise bills after that.
//Why Pehraa
After-Hours Alarm Monitoring That Treats Your Stock As Seriously As You Do.
A retail store that closes at 10pm and opens at 10am is unattended for twelve hours every night. That is twelve hours where the only thing standing between your stock and a prepared thief is a siren that nobody is watching. Pehraa replaces that gap with a trained operator who reviews every alert within 60 seconds and coordinates the response so you do not have to.
//Stay Informed. Stay Secure
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Got Questions? We've Got Answers.
Is Pehraa suitable for a single shop or only for retail chains?
Pehraa works for both. A standalone shop and a chain of thirty stores are both assessed individually and monitored to the same standard. There is no minimum number of locations required to get started.
What happens when an alert triggers at my store after closing?
A trained operator reviews the alert within 60 seconds. If verified as genuine, you are called immediately. If you are unreachable, the escalation chain continues to your next designated contact. Local authorities are coordinated directly if the situation requires it. You do not have to manage the response yourself at midnight.
How is Pehraa different from the alarm system I already have installed?
Most alarm systems detect and alert. Pehraa detects, verifies, and responds. When your existing alarm triggers, a siren sounds and a notification goes to your phone. When a Pehraa alert triggers, a trained operator reviews it, contacts you within 60 seconds, and coordinates the response. Detection without response is not protection.
Can the incident documentation be used for an insurance claim after a break-in?
Yes. Every incident is logged automatically with a complete timestamped record covering the alert, the operator verification, the calls made, and every step taken. The record is structured for direct submission to your insurer and is available on demand without reconstruction after the fact.
What does it cost to get my store on Pehraa?
One installation fee to get started. Sensors, maintenance, and after-hours monitoring are covered under your subscription plan. Monthly and annual plans available. Installation fee waived on the annual plan. Subscription plans start from Rs.1,499 per month. We begin with a no-obligation assessment of your store to confirm the right coverage for your premises.